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Journal of Engineering Innovations & Technology

Volume 3, 2021 - Issue 1

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Journal Article An open access journal
Journal Article

Enhancing Customer Experience in Retail and E-commerce

by Jessica Gonzalez
1
University of Tartu
*
Author to whom correspondence should be addressed.
JEIT  2021 3(1):74; https://doi.org/10.xxxx/xxxxxx
Received: 10 February 2021 / Accepted: 31 March 2021 / Published Online: 31 March 2021
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Abstract

This paper explores how AI-driven engineering is enhancing customer experience in retail and e-commerce industries. Through case studies and research insights, it examines the application of artificial intelligence in transforming various aspects of the retail and e-commerce sectors, including personalized recommendations, supply chain optimization, and customer service automation. The study highlights how AI techniques such as natural language processing, computer vision, and recommendation systems are used to analyze customer behavior, predict preferences, and deliver tailored shopping experiences. Additionally, it discusses the integration of AI with virtual assistants, chatbots, and augmented reality to provide interactive and seamless interactions for consumers. The paper also addresses challenges such as data privacy, algorithmic bias, and ethical considerations in the adoption of AI-driven engineering solutions in retail and e-commerce. It emphasizes the importance of collaboration between technology providers and retailers, as well as the need for transparency and accountability in AI-powered systems to build trust with consumers.

 

Keywords: Artificial Intelligence; Engineering; Retail; E-commerce; Customer Experience; Personalization; Recommendation Systems;
Copyright: © 2021 by Gonzalez. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (Creative Commons Attribution 4.0 International License). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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ACS Style
Gonzalez, J. Enhancing Customer Experience in Retail and E-commerce. Journal of Engineering Innovations & Technology, 2021, 3, 74. doi:10.xxxx/xxxxxx
AMA Style
Gonzalez J.. Enhancing Customer Experience in Retail and E-commerce. Journal of Engineering Innovations & Technology; 2021, 3(1):74. doi:10.xxxx/xxxxxx
Chicago/Turabian Style
Gonzalez, Jessica 2021. "Enhancing Customer Experience in Retail and E-commerce" Journal of Engineering Innovations & Technology 3, no.1:74. doi:10.xxxx/xxxxxx

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References

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